Privacy Policy




Your Privacy


Heart’s Desire highly respects your privacy. Our goal is to be your trusted, objective source of products and

services for all of your gift and home accessory needs. We want you to feel confident while working with

us online. We have a clear privacy policy: we collect no private, personal information unless you voluntarily

supply it. This privacy statement explains under what circumstances we gather your individually identifiable

information, how we use it, and who may access that information. It also provides you the means to “opt-

out” of providing personal information that you do not wish to provide and to access, change, or remove any

identifying information already collected.


We believe that your privacy is of the utmost importance, which is why this statement regarding privacy

of personally identifiable information provided online conforms to the Federal Trade Commission’s fair

information practices of notice, choice, access, and security. We hope that you will provide comments on

how we can improve our privacy policy so that we may better accommodate your needs. Please provide any

comments to


By using our web site, you consent to the collection and use of information as set forth in this privacy policy,

and to our right to amend this privacy policy. All revisions made to this privacy policy will be posted on this

page. This Privacy Policy applies only to the retail and e-commerce web site operated by Heart’s Desire.

Access to and use of the Retail Web Sites is also governed by our Terms and Conditions of Use.


Personal Information We Collect Online


When you visit Heart’s Desire’s webpage, we do not collect any personally identifiable information without

your consent. If you are simply perusing our site, we collect no personally identifiable information from

you. We do, however, utilize cookies on our web site. “Cookies” are small data files stored on your own

computer’s hard drive. They are generated by web sites such as Heart’s Desire’s web site to provide users with

a personalized and enhanced online experience. By assigning and storing a random user name cookie on your

hard drive, we are able to offer you personalized collection, filtering, and delivery of information that we feel

will be of the greatest interest and value to you. This includes not only our web sites’ original content, but also

advertisements especially targeted to you in accordance with your content preferences and traffic patterns, as

revealed by the cookie. Overall, aggregated usage information helps us improve our offerings by showing us

how different areas of the web sites are being used.


No personally identifiable information is transmitted via these cookies. Cookies, by themselves, cannot be used

to reveal or discover the identity of the individual user; your acceptance of our cookie will not compromise your

anonymity while using our web site. If you choose to reject the cookie, you may still use our web site although

certain functions and applications may be disallowed as a result, and you will not benefit from the personalized

and enhanced services discussed throughout this policy.


When it becomes available, in order to purchase an item from Heart’s Desire web site, you will be required

to enter certain personal information (e.g. name, address, email address, etc.). In addition, you will be asked

to enter certain demographic information, however, disclosure of this information is not required to complete

a purchase from the Heart’s Desire web site. We encourage you to volunteer such optional information so

we may provide a more personalized experience on our web site and thus deliver greater value to you, our

guest. Demographic information is specifically used for purposes of monitoring or improving the use of and

satisfaction with the web site. Personal information disclosed during a purchase will be utilized to complete

your purchase transaction and ship the purchased items


How We Protect Our Customer's Information


We are dedicated to the security of your personal information, and take every commercially reasonable

precaution to maintain that protection. To prevent unauthorized access or disclosure, maintain data accuracy,

and facilitate the appropriate use of information, we use physical, electronic, and managerial procedures

to attempt to protect the personal information we collect online. Encryption tools are used when collecting

or transferring sensitive information such as name and addresses. Additional database content is protected

either by means of a two key encryption algorithm or behind a firewall using security software. Access to the

database is limited to our employees who have a legitimate business need to access the personal information

contained therein. If you have any questions about the security of our web site, please contact us by email at


Our Use of Your Personal Information


In addition to the uses of personal information listed above, we may utilize personal information that you

provide to us to contact you regarding products, services, and information we believe you would find useful,

and we may also contact you to ask your opinion of various topics that may be of interest to you and/or may

help us serve you better. We also may store and use your personal information for our own internal purposes

including list management and demographic matching with other internal database information.


Additionally, composite tracking information generated by cookies for traffic accounting and content analysis

may be shared with third parties for the purpose of documenting site activity and other trends. We emphasize

that the foregoing statistical information is not linked to any personal information and cannot identify any

individual user of our web site.


At times we may also share your personal information with other companies or organizations that have a

product or service we believe may be of interest to you or that would like to contact you to ask your opinion of

various topics that may be of interest to you and/or may help them serve you better. This information will only

be disclosed to other companies or organizations upon your request.


Please note that you will not be able to opt out with regard to the collection and disclosure of aggregate

information. Such information does not include anything personally identifiable, however, and simply reflects

statistical analysis of various aspects of site usage. Also, we reserve the right to use or disclose any information

as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your

requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.




We believe that choice is one of the most important privacy principles. You have the choice not to submit any

personally identifiable information to us (although under such circumstances you would be unable to purchase

items from the web site). You also may choose to submit only those mandatory fields of data absolutely

required for purchases. Finally, you may choose to limit the use of or access to your personally identifiable

information by requesting that we refrain from sharing all such information with any third parties. You

may “opt out” in this way at any time simply by contacting us at, or at the address

and phone number listed at the end of this privacy policy.


Likewise, should you prefer not to receive email communications from us, we provide a mechanism for opting

out of this service by clicking off the box that states “Please include me on the mailing list for special offers and

events.” Additionally, each email message we send you will clearly state how you may remove your name from

the email list. Please note however that requests to remove yourself from our email list may take up to fifteen

business days, and it is possible that in that time you may receive further emails from us. We apologize for any

inconvenience this may cause.


Please note that you will not be able to opt out with regard to the collection and disclosure of aggregate

information. Such information does not include anything personally identifiable, however, and simply reflects


statistical analysis of various aspects of site usage.


In the event that any of the web site is merged with or sold to another company, your personal information will

be transferred to the surviving company, who will be bound by the terms of this privacy policy.


Access and Accuracy


We aim to keep your personally identifiable information as accurate as possible. By contacting us at, or at the address or phone number at the end of this Privacy Policy, you may add

to, delete, or change any individual information you have provided to us. Should you at any time desire to

remove your name from our customer list, you may contact us at After receipt of

such a request, we will remove your personal information from our records as soon as commercially reasonable.


Links; Online Discussions


Our web site may contain links to other sites. We encourage our users to be aware when they leave our site and

to read the privacy statements of each and every web site that collects personally identifiable information. This

privacy statement applies solely to information collected by our web site and does not bear any responsibility

for any actions or policies of such third party web sites.


Changes to our Privacy Policy


From time to time, it may be necessary for us to change this privacy policy. If we change our policy, we will

post the revised version here, so we suggest that you check here periodically for the most up-to-date version of

our privacy policy.


Give Us Your Feedback


Our goal is to protect your privacy and to serve you with the highest level of customer service. To comment

on or help us improve this privacy policy or our business in the store or online, please contact us by email at or at the address listed below.


We are grateful for your business.


Blessed Events, LLC

dba Heart’s Desire

4760 Preston Road, Suite 200

Frisco, Texas 75034