Privacy Policy
PRIVACY POLICY
Your Privacy
Heart’s Desire highly respects your privacy. Our goal is to be your trusted, objective source of products and
services for all of your gift and home accessory needs. We want you to feel confident while working with
us online. We have a clear privacy policy: we collect no private, personal information unless you voluntarily
supply it. This privacy statement explains under what circumstances we gather your individually identifiable
information, how we use it, and who may access that information. It also provides you the means to “opt-
out” of providing personal information that you do not wish to provide and to access, change, or remove any
identifying information already collected.
We believe that your privacy is of the utmost importance, which is why this statement regarding privacy
of personally identifiable information provided online conforms to the Federal Trade Commission’s fair
information practices of notice, choice, access, and security. We hope that you will provide comments on
how we can improve our privacy policy so that we may better accommodate your needs. Please provide any
comments to info@heartsdesiregifts.com.
By using our web site, you consent to the collection and use of information as set forth in this privacy policy,
and to our right to amend this privacy policy. All revisions made to this privacy policy will be posted on this
page. This Privacy Policy applies only to the retail and e-commerce web site operated by Heart’s Desire.
Access to and use of the Retail Web Sites is also governed by our Terms and Conditions of Use.
Personal Information We Collect Online
When you visit Heart’s Desire’s webpage, we do not collect any personally identifiable information without
your consent. If you are simply perusing our site, we collect no personally identifiable information from
you. We do, however, utilize cookies on our web site. “Cookies” are small data files stored on your own
computer’s hard drive. They are generated by web sites such as Heart’s Desire’s web site to provide users with
a personalized and enhanced online experience. By assigning and storing a random user name cookie on your
hard drive, we are able to offer you personalized collection, filtering, and delivery of information that we feel
will be of the greatest interest and value to you. This includes not only our web sites’ original content, but also
advertisements especially targeted to you in accordance with your content preferences and traffic patterns, as
revealed by the cookie. Overall, aggregated usage information helps us improve our offerings by showing us
how different areas of the web sites are being used.
No personally identifiable information is transmitted via these cookies. Cookies, by themselves, cannot be used
to reveal or discover the identity of the individual user; your acceptance of our cookie will not compromise your
anonymity while using our web site. If you choose to reject the cookie, you may still use our web site although
certain functions and applications may be disallowed as a result, and you will not benefit from the personalized
and enhanced services discussed throughout this policy.
When it becomes available, in order to purchase an item from Heart’s Desire web site, you will be required
to enter certain personal information (e.g. name, address, email address, etc.). In addition, you will be asked
to enter certain demographic information, however, disclosure of this information is not required to complete
a purchase from the Heart’s Desire web site. We encourage you to volunteer such optional information so
we may provide a more personalized experience on our web site and thus deliver greater value to you, our
guest. Demographic information is specifically used for purposes of monitoring or improving the use of and
satisfaction with the web site. Personal information disclosed during a purchase will be utilized to complete
your purchase transaction and ship the purchased items
.
How We Protect Our Customer's Information
We are dedicated to the security of your personal information, and take every commercially reasonable
precaution to maintain that protection. To prevent unauthorized access or disclosure, maintain data accuracy,
and facilitate the appropriate use of information, we use physical, electronic, and managerial procedures
to attempt to protect the personal information we collect online. Encryption tools are used when collecting
or transferring sensitive information such as name and addresses. Additional database content is protected
either by means of a two key encryption algorithm or behind a firewall using security software. Access to the
database is limited to our employees who have a legitimate business need to access the personal information
contained therein. If you have any questions about the security of our web site, please contact us by email at
info@heartsdesiregifts.com.
Our Use of Your Personal Information
In addition to the uses of personal information listed above, we may utilize personal information that you
provide to us to contact you regarding products, services, and information we believe you would find useful,
and we may also contact you to ask your opinion of various topics that may be of interest to you and/or may
help us serve you better. We also may store and use your personal information for our own internal purposes
including list management and demographic matching with other internal database information.
Additionally, composite tracking information generated by cookies for traffic accounting and content analysis
may be shared with third parties for the purpose of documenting site activity and other trends. We emphasize
that the foregoing statistical information is not linked to any personal information and cannot identify any
individual user of our web site.
At times we may also share your personal information with other companies or organizations that have a
product or service we believe may be of interest to you or that would like to contact you to ask your opinion of
various topics that may be of interest to you and/or may help them serve you better. This information will only
be disclosed to other companies or organizations upon your request.
Please note that you will not be able to opt out with regard to the collection and disclosure of aggregate
information. Such information does not include anything personally identifiable, however, and simply reflects
statistical analysis of various aspects of site usage. Also, we reserve the right to use or disclose any information
as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your
requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.
Choice
We believe that choice is one of the most important privacy principles. You have the choice not to submit any
personally identifiable information to us (although under such circumstances you would be unable to purchase
items from the web site). You also may choose to submit only those mandatory fields of data absolutely
required for purchases. Finally, you may choose to limit the use of or access to your personally identifiable
information by requesting that we refrain from sharing all such information with any third parties. You
may “opt out” in this way at any time simply by contacting us at info@heartsdesiregifts.com, or at the address
and phone number listed at the end of this privacy policy.
Likewise, should you prefer not to receive email communications from us, we provide a mechanism for opting
out of this service by clicking off the box that states “Please include me on the mailing list for special offers and
events.” Additionally, each email message we send you will clearly state how you may remove your name from
the email list. Please note however that requests to remove yourself from our email list may take up to fifteen
business days, and it is possible that in that time you may receive further emails from us. We apologize for any
inconvenience this may cause.
Please note that you will not be able to opt out with regard to the collection and disclosure of aggregate
information. Such information does not include anything personally identifiable, however, and simply reflects
statistical analysis of various aspects of site usage.
In the event that any of the web site is merged with or sold to another company, your personal information will
be transferred to the surviving company, who will be bound by the terms of this privacy policy.
Access and Accuracy
We aim to keep your personally identifiable information as accurate as possible. By contacting us at
info@heartsdesiregifts.com, or at the address or phone number at the end of this Privacy Policy, you may add
to, delete, or change any individual information you have provided to us. Should you at any time desire to
remove your name from our customer list, you may contact us at info@heartsdesiregifts.com. After receipt of
such a request, we will remove your personal information from our records as soon as commercially reasonable.
Links; Online Discussions
Our web site may contain links to other sites. We encourage our users to be aware when they leave our site and
to read the privacy statements of each and every web site that collects personally identifiable information. This
privacy statement applies solely to information collected by our web site and does not bear any responsibility
for any actions or policies of such third party web sites.
Changes to our Privacy Policy
From time to time, it may be necessary for us to change this privacy policy. If we change our policy, we will
post the revised version here, so we suggest that you check here periodically for the most up-to-date version of
our privacy policy.
Give Us Your Feedback
Our goal is to protect your privacy and to serve you with the highest level of customer service. To comment
on or help us improve this privacy policy or our business in the store or online, please contact us by email at
info@heartsdesiregifts.com or at the address listed below.
We are grateful for your business.
Blessed Events, LLC
dba Heart’s Desire
4760 Preston Road, Suite 200
Frisco, Texas 75034
972-335-1800
